Jose, Alex, and Jared all met on the very first day of class at Columbia Business School, and the three grew to be fast friends. Over the next two years, they found themselves spending much of their free time talking to entrepreneurs, and one theme kept emerging – startups and small business were struggling to keep up with the demands of their customers.
Jose, Alex and Jared believed they could create a new paradigm in customer service to address this pain point, and decided to launch Horatio – a next-generation and tech-enabled customer support firm aimed at providing a reliable and trusted handpicked outsourced team managed by Horatio to allow businesses to “focus on what they do best … and let Horatio do the rest.”
Jose Herrera, CEO
Jared Karson, CFO
Jose is the CEO of Horatio. Jose is primarily responsible for sales and marketing, along with providing the strategic vision of the company. Prior to founding Horatio, Jose was a Vice President at Morgan Stanley’s Investment Management division. Jose also worked at Goldman Sachs, the Boston Consulting Group, and State Street Global Advisors. He received a B.S., magna cum laude, with a double major in managerial economics and international studies from Bentley University and a Master of Business Administration (MBA) from Columbia University’s Graduate School of Business.
Jared is the CFO of Horatio and is responsible for financial strategy and client service. Prior to founding Horatio, Jared was a Vice President at PineBridge Investments in their private equity group. Jared also worked in M&A Investment Banking at Nomura Securities and at Goldman Sachs. He received a B.S. in Operations Research Engineering with a minor in Business from Cornell University and a Master of Business Administration (MBA) from Columbia University’s Graduate School of Business.
Alex Ross, COO
Alex is the COO of Horatio and is responsible for operations and client service. Prior to founding Horatio, Alex was a Vice President at J.P. Morgan’s real estate investment group. Alex also worked in the private bank at J.P. Morgan Asset Management. He received a B.A., with distinction, in economics from The University of Michigan and a Master of Business Administration (MBA) from Columbia University’s Graduate School of Business.