THE AUSTIN CXPEDITION
Published
Wednesday, July 9th, 2025
Writer
Angel Funes
Illustrator
Leyra Nuñez
Everything’s bigger in Texas, including the lessons in customer experience. When two cube-headed CX pros land in Austin for a tech conference, they expect the usual slide decks and swag bags. Instead, they find brisket-fueled insights, accidental breakthroughs, and a reminder that great support, like great BBQ, is all about the human touch. From live music to live chat strategy, this isn’t just a trip...it’s a CXpedition.
Read NowRead NowTHE MAKING OF
Where tech supports, but humans create. In CX, we believe technology should enhance the human experience, not replace it. Creating this comic followed the same philosophy.
We used AI to help brainstorm visual ideas and panel compositions, like moodboarding with a very smart assistant. But every line, every expression, every detail you see was brought to life by the talented hand of our illustrator, Leyra Nuñez.
From sketching to coloring to final rendering, this is her craft (and her soul) on every page. Because just like in great customer experience, the heart of everything we do... is people.
